When’s the best time to post to Tumblr?
We’ve been consuming the Tumblr firehose for more than a year at Union Metrics. In that time, we’ve processed more than 40 billion Tumblr posts, reblogs and likes! That’s billion. With a B.
We’re often asked when the best time to post to Tumblr is. So to answer that question, we analyzed more than 6 billion Tumblr activites (posts and notes) from the past two months to figure out when Tumblr is most active, and what that activity looks like over time.
We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT.
The heatmaps show Tumblr post and note activity; each square shows the intensity of activity during that day and hour. The darker the color, the busier that hour is.
So, what can you do with this info? Well, Tumblr is more active at night, so you’re more likely to have a bigger, more engaged audience then. Particularly later at night, when the highest reblog and like activity happens. But if you want less competition, there’s not much going on in the mornings, so you could give that a shot. If you’re a brand or business, you should consider scheduling content outside standard US business hours, especially on the weekends when more people are spending more time on Tumblr. This is particularly important, because compared to other social networks like Twitter and Facebook, Tumblr is much more active on the weekends.
Want to see what works for your blog? Sign up to get on the waitlist for our new Union Metrics for Tumblr account!
Siracha, a documentary by Griffin Hammond, with @finck’s Ostrich Sans everywhere. The Los Angeles Times says its the hottest movie of 2013. Get it? It looks awesome.
'You're Invisible, But I'll Eat You Anyway.' Secrets Of Snow-Diving Foxes http://n.pr/1l6NI3x
I could youtube “snow fox” all day long.
testing this share function out.
Social Experiment of the Day: Providence-based mobile app consultant Jonathan Stark recently posted his Starbucks mobile-app code to his website just to see what would happen.
After a while he discovered that many people were putting in as much, if not more, than what they were taking out. By yesterday afternoon, “Jonathan’s Card” — which had an initial balance of $30 — had facilitated $3,651 worth of transactions, with nearly 200 donating to the cause.
“It’s been a bit emotional, actually,” Stark told CNN. “People’s reactions have ranged from accusing me of stealing to thanking me for renewing their faith in humanity.”
Stark denies any professional ties to Starbucks, but the company is happy to be involved just the same. “We think Jonathan’s project is really interesting and are flattered he chose Starbucks for his social experiment,” Starbucks director of executive communications Gina Woods is quoted as saying. “We’re curious to see how his project continues to evolve.”
Jonathan’s Card has a dedicated Twitter feed which provides real-time updates on the account’s present balance.
underwear right to my door, just like mama used to.
Name: Man Packs
Mission: Keeping the men of the world in clean underwear
How it Works: Listen up, men folk. Man Packs is a subscription service for your underwears (and socks and undershirts). Think of it like Netflix for your unmentionables…except of course you don’t send them back.
1) Choose your package 2) Choose your style of undies 3) Receive a Man Pack in the mail every three months. Easy as pie.
Man Packs recommends the Man Pack Package, which includes two underwear, two undershirts and two pairs of socks every three months, a combo and frequency they think is perfect for keeping your underwear drawer fresh. At $24 per package, we think it’s a reasonable price to pay for clean skivvies.
The inspiration for Man Packs came from similar “sockscriptions” that have gained traction in the UK. For now Man Packs offers exclusively Hanes products, so if you’re Fruit-of-the-Loom-loyal, you’re out of luck.
What brands would you like to see offered from Man Packs?
Apparently to be a cool new social network these days, you must be misspelled and have more Rs than necessary.
lads and lasses, “global genia” (my fearless sister) is off to take over the world!
I miss you and I love you shmister.
it is the age of the gimmick. and this one’s as good as they come.
Stop What You’re Doing And Watch The Hell Out Of This of the Day: Ben Folds took to Chatroulette last night during a concert in Charlotte, North Carolina, to perform an “ode to Merton” — his Chatroulette-trolling, behind-a-hoodie-hiding sound-alike.